Comprehensive Media Intelligence Powered by Korea's Broadest Media Coverage
Successful media strategy begins with data collection. Otto Monitor provides one of Korea's broadest media coverage networks so that no voice relevant to your business is missed, and can expand coverage through consultation when needed.
News Media Coverage
We collect content from more than 3,000 news outlets, one of the broadest coverage networks in the industry. Our sources include major portals such as Naver and Daum, national newspapers, business publications, IT media, regional outlets, and major international news organizations.
We continuously add influential new outlets according to our internal standards and carefully maintain stable collection channels.
This enables us to deliver the news needed to understand public opinion quickly and accurately without missing critical coverage.
Social Media Coverage
We cover the channels where customers express their real opinions, including Naver blogs and cafés, YouTube, Instagram, and major online communities. In addition to keyword-based collection, we can collect every post from selected accounts or channels when required.
Collection can be customized to the customer's needs, enabling flexible, real-time monitoring of rapidly spreading consumer reactions and trends.
Historical Data Collection and Customization
In addition to real-time monitoring, we collect data from specific periods in the past for strategic analysis and report development.
Customers can customize target channels, collection methods, and collected fields beyond the sources included by default.
Historical data collected separately can use the same analysis capabilities in Monitor Wizard as real-time data.
