Brand A adopted the trend-analysis solution Monitor Wizdom.

When the team entered core promotion-related keywords such as Christmas, party food, and year-end gifts, the system immediately produced a broad related-keyword map and trend-change graphs based on the big data accumulated in the unified database.

Without depending on intuition or personal experience, the brand was able to identify interests clearly in data by age group and region.

This reduced errors caused by subjective judgment and dramatically cut the time and cost required for trend research, helping Brand A establish a successful seasonal promotion strategy.

Through Monitor Wizdom, Company B comprehensively analyzed consumer trends across the automotive market and the EV category.

Analysis of the unified database showed that safety concerns were raised mainly by groups critical of EVs, while the potential buyers actually considering a purchase responded far more strongly to overwhelming performance, innovative new features, and future-oriented design.

It also confirmed that economic advantages such as lower maintenance costs were important factors that lowered the psychological hurdle of initial purchase and helped buyers position themselves as rational consumers.

Based on these insights, Company B discovered a new sales point that emphasized the key positive values consumers were excited about rather than focusing on defending against safety concerns.

Those insights fed into product development, marketing, and sales strategy, helping the company counter negative market sentiment and secure new sales momentum.