Brand Management

Measure and manage brand awareness and customer perception objectively through media data.

Track owned-channel performance and campaign diffusion to confirm the real outcomes of your brand activities.

Brand Management Overview

Building a great brand matters, but so does managing its value continuously and expanding a positive image. This service measures previously abstract concepts such as brand awareness and customer perception through objective data grounded in media analysis.

It also analyzes the performance of owned channels such as blogs and Instagram, and quantitatively tracks customer response and diffusion effects during new-product promotions or social-media events.

Through this, it provides clear evidence that every brand activity is leading to real business outcomes.

Real-world use cases

Case 1

Developing a brand-image evaluation index for annual performance measurement

Background

Company A had been running ongoing PR activities, but lacked an objective indicator to measure how positively those efforts were affecting actual brand image.

In particular, it needed a structured methodology to quantify and evaluate the vague concept of brand awareness so it could be used as an annual KPI.

Solution and outcomes

In collaboration with Company A, a customized brand-image evaluation index was developed covering both news and social media.

The index combined three elements: exposure awareness based on comparative analysis of the company's media exposure and competitor exposure, engagement awareness based on quantified social-media posts and comment reactions, and interest level based on portal search-volume data.

This enabled Company A to track brand-management performance each year with objective numerical indicators.

Beyond a simple numeric score, regular related-keyword analysis also made it possible to understand how brand image was changing qualitatively and to establish a clearer data-based foundation for future PR strategy.

Case 2

Developing an integrated performance index for owned social-media channels

Background

Company B operated a variety of social-media channels, but because performance was aggregated separately by channel, it was difficult to understand the company's overall integrated results at a glance.

Each channel relied on different core metrics such as likes and views, making objective comparison difficult and limiting strategic decisions about where resources should be concentrated.

Solution and outcomes

The proposal was to develop an integrated performance index that could manage scattered channel outcomes under one common standard.

The key was establishing objective performance-standardization criteria tailored to the characteristics of each channel, such as blogs, Instagram, and YouTube, based on the extensive social-media analysis data accumulated through Monitor Wizard.

Using those standards, a proprietary integrated index was created to measure channel growth, customer engagement, and operating vitality comprehensively. Company B was then able to compare and analyze all of its social-media channels intuitively through one integrated score rather than fragmentary metrics from individual channels, and to set more efficient channel-operation strategies grounded in data.

Case 3

Automating participant collection and response analysis for social-media events

Background

Brand C regularly ran social-media events to promote new seasonal products.

But as event scale grew and participation rose sharply, the team hit limits in manually searching and aggregating every participant post.

Reviewing hundreds of posts by hand and organizing them in spreadsheets consumed a huge amount of time, and there was also a significant risk of missing entries in the process.

In addition, the team was so occupied with basic participant collection that it had little capacity left to analyze event responses and measure marketing performance properly.

Solution and outcomes

After adopting Monitor Wizard and registering event-related hashtags and keywords, all participant posts began to be collected automatically by the system.

The person in charge no longer needed to search posts manually and could instead review participation status conveniently in real time through the dashboard.

Going beyond simple aggregation, the collected data was analyzed automatically so positive and negative reactions to the new product and the core keywords around it could be identified immediately.

This allowed Brand C not only to maximize event-operation efficiency but also to secure useful customer-response data easily for its next marketing strategy.

Key features that enable Brand Management

Data Collection

Monitor Wizard collects keyword-based data from more than 3,000 news outlets including Naver and Daum, as well as searchable major social-media channels such as blogs, cafés, communities, YouTube, and Instagram.

Through a proven system, it supports either real-time crawling or scheduled crawling up to five times a day depending on client needs, and it also supports stable historical-data collection for trend analysis.

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News

blog

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Other searchablefully customizable media sources

Dashboard

The dashboard presents collected raw data through intuitive visualizations so teams can quickly understand both quantitative and qualitative analysis at a glance. Quantitative indicators such as daily buzz volume and channel share are shown alongside qualitative insight such as positive/negative opinion trends and major keyword trends derived from AI sentiment analysis.

This helps teams move beyond raw scale and identify the key information needed for business decisions quickly and accurately.

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monitorwizard

Big Data Analysis

It precisely processes the vast media data collected in Monitor Wizard and analyzes mention trends and related keywords from multiple angles.

Going beyond simple quantitative statistics, it visualizes issue changes by period and mention trends by media type so you can objectively diagnose where your business stands in the market.

By providing quantified indicators for competitor share comparisons and key-keyword ownership, it supports strategic PR and marketing direction grounded in data.

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25.2%

12.7%

MarketMentionsMedia

ConsumerAIBrandTrend

AnalysisIssueShareReputationData

CompetitionAdvertisingInterestChange

38.7%

27.2%

19.3%

Media data collection

Data processing & refinement

Multi-angle analysis & visualization

Insight generation & strategy

Brand Management